Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers.
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From farm to shelf to Consumer, packaging preserves quality, reduces waste, and enhances appeal. That's why we create innovative, sustainable solutions for fresh produce, helping you overcome today's challenges and meet tomorrow's expectations while managing your cost to serve and delivering freshness every time.
The Challenge
Perfection Fresh sought a sustainable packaging solution that would elevate the shelf presence of its premium strawberries while significantly reducing plastic usage. The new design needed to maintain product visibility, freshness, and durability throughout the supply chain; from hand-packing to consumer purchase. A key challenge was to create a fibre-based alternative that could match or exceed the performance of traditional plastic containers.
The Solution
In partnership with Detpak, Perfection Fresh launched the Signature Premium Strawberry Punnet, a standout packaging innovation developed at Detpak’s LaunchPad facility. The 240g punnet is made primarily from sturdy, recyclable cardboard and features three large viewing windows for optimal fruit visibility. Ventilation holes enhance freshness, while a unique locking mechanism secures the fruit during transport and on shop shelves.
The design was led by consumer behaviour and a clear ambition to hero the fruit itself. The packaging enables efficient hand-packing and storage, and its fibre-based construction reduces plastic content by 87 per cent. This collaboration builds on previous successful projects between Perfection Fresh and Detpak, including the recyclable paper grape bag.
The Results
The new strawberry punnet sets a benchmark for sustainable packaging in Australia’s fresh produce sector. By significantly cutting plastic content, the fibre-based design supports environmental goals while enhancing shelf appeal. The packaging highlights the premium quality of Perfection Fresh strawberries and offers a modern, differentiated look that resonates with consumers.
Coles stores rolled out the new design in July, reinforcing the industry’s shift toward fibre-based solutions. The collaboration between Perfection Fresh and Detpak continues to lead innovation in fresh produce packaging, combining sustainability with smart, consumer-led design.
Solutions designed to meet today’s challenges and tomorrow’s expectations.
R&D & Innovation
In the fresh produce sector, your reputation and quality is imperative.
By partnering with Detpak, you will have access to LaunchPad™, our specialist in-house packaging design agency and in-house R&D lab that provides bespoke design, materials science, cost engineering, and sustainability.
We’ll partner with you on your journey, providing a high quality, dependable product that will help you be the market leader.
Sustainability
Sustainable packaging is undoubtedly the future, but we understand the pathway can feel uncertain and complex. For fresh produce, that challenge is even greater, balancing shelf life, efficiency, appeal, and recyclability.
That’s where our sustainability experts' step in, designing fibre-based solutions that meet kerbside recycling standards and align with evolving regulations through 2025 and beyond, all whilst ensuring the sustainability of the produce remains front of mind.
It means making sustainable choices today, with the confidence that our solutions keep you ahead of regulations and customer expectations.
Managing Your Cost to Serve
We know margins in fresh produce are under pressure, with rising costs across the supply chain. That’s why our global procurement and supply teams work to source the right fibre-based materials and optimise specifications, keeping your packaging efficient, kerbside recyclable, and cost-effective.
In a market where every dollar counts, we make sure your packaging spend delivers maximum value without compromising quality or sustainability.
Frequently Asked Questions
What is the best packaging for fresh produce?
Detpak offers sustainable fibre-based trays, cartons, paper bags, and paper rewind, a versatile solution to replace poly options for flow wrap and other form, fill & seal (FFS) applications. Our packaging is designed to keep produce fresh, reduce waste, and enhance shelf appeal, while being rigorously tested for transport, refrigeration, and retail handling ensuring performance equal to traditional plastic.
Can sustainable packaging protect shelf life as well as plastic?
Absolutely. Our RecycleMe™ moisture-barrier technology and fibre-based packaging options deliver the same shelf-life protection as plastic, while cutting plastic use by up to 40%. Each solution is rigorously tested for cold storage, wrapping integrity, and transport conditions, so you can maintain freshness and performance without compromising sustainability.
Are Detpak fresh produce packaging solutions compostable or recyclable?
Yes. Most of our products are kerbside recyclable or certified compostable to both Australian and international standards. Our fibre-based packaging options are all PFAS-free and designed with sustainability in mind, so you can choose packaging that’s better for the planet without compromising performance.
Can Detpak supply custom-printed fruit and vegetable packaging?
Absolutely. Through our LaunchPad design team, we create custom-printed and fully bespoke packaging solutions tailored for fresh produce. From eye-catching branding to innovative structural design, we’ll help your packaging stand out on shelf and strengthen your brand presence, all while maintaining functionality and sustainability.
Can Detpak provide technical support for my existing filling and packing equipment?
Yes. Our in-house technical and engineering team offers expert support and onsite assistance to ensure seamless integration of our packaging with your current filling and packing lines. From machine setup and troubleshooting to optimizing performance for flow wrap and form, fill & seal (FFS) applications, we’re here to help you achieve efficiency and reliability - every step of the way.